Green Mountain Coffee Roasters, based in Waterbury VT, is a socially conscience business. Their latest effort helps to reduce the environmental impact of some 14.4 billion disposable hot beverage paper cups. That’s how many were discarded in the US in 2005! Working with International Paper, Green Mountain is the first coffee company to introduce an eco-friendly cup designed for hot beverages. It uses a lining made from corn instead of petrochemicals.